The Petrichor

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Archive of ‘Around The Web’ category

Gap True Love Holiday Campaign

Here’s a little known fact about me… I selected marketing as my major because as a young girl I fell in love with Gap’s advertising. Keep in mind that these were the days with the West Side Story inspired ads, and the singing group of good looking people singing, “Mellow Yellow.” My dream job was to work for Gap in San Fran. Ever since then, I paid close attention to all of their campaigns. I admired any Leibovitz campaign, especially one that I blogged about years ago.

Today, I did a little happy dance at my desk when I read about the new campaign on Adrants. The message of this campaign is, “true love comes in all shades.” The campaign features different interpretations of family, and love. Created by Minneapolis-based Peterson Mills Hooks, the images made me smile and it also showcases a few of my favorites: the cast of The New Normal, Rufus Wainwright, and Michael J. Fox.

I don’t know what it is, but Gap advertising still makes me turn into a little ad geek, and Gap fan girl.

Gap Holiday Campaign Nas Rufus Wainwright Gap The New Normal Gap Aubrey Plaza Gap Michael J Fox Gap

Around the Web – Comic Sans Project

Happy Friday!

Ready for the weekend? Me too. Hate Comic Sans, me too? I know, I know, who doesn’t? It’s probably getting to cliche too even say that. To make up for that, I thought I would post something

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that caught my attention a few months ago.

Enter Paris-based duo Florian Amoneau and Thomas White of We Are Cephalization with the Comic Sans Project. As they put it “We are the Comic Sans defenders. We fear no fonts and we will make the whole world Comic Sans. Because Helvetica is so 2011.”


walk disney comic sans mtv comic sans levis comic sans playstation comic sans mcdonalds comic sans louis vuitton comic sans star wars comic sans

See more here!